Tuesday, 22 December 2015

The Story of Christmas Cards


Today, sending and exchange of Christmas cards are about to be transferred entirely on the Internet (see eg. Free Christmas cards on the Internet - links). But few people think that real Christmas cards were born just 170 years ago. This becomes the Christmas holidays of 1840, when London aristocrat Henry Cole violate strict British tradition. Until now congratulations and good wishes for Christmas to speak through donation of lithographs with similar themes and stories, exchange of personally carried around business cards, letters, etc.
But Sir Cole was lazy, which somehow contradicts the fact that exactly he is the founder of the famous London gallery "Victoria and Albert". He commissioned artist John Horsley him make 40 equal lithographs, which depicted his large family, ordered around the Christmas table. Behind him in the background are painted scenes of compassion and mercy - Cole family distributes food and clothing to the poor. The inscription reads: "Merry Christmas and Happy New Year." Later he was born and this song is still very popular in the Anglo-Saxon world.
Stan surfaced in London snobs who accept the idea that Sir Cole had interesting eccentricity. In 1843, the original of his card being propagated thousand copies sold for a shilling apiece. Of them in the 21st century are preserved only 12 copies, the interest that spurred by the collector passion. For this reason, in 2001, played at auction card from the first edition was sold for 22 thousand. Pounds. Included in the book of Records "Guinness" as the most expensive in the world.
As of 1860 greeting cards are already industry, and once well accepted by citizens, began manufacturing and other celebrations - religious, national and personal. But the real boom occurs at the boundary between 19- 20th century, when the daguerreotype and photography have become public good.


Christmas card from the 19th century.
Only in 1906 Britain sent 860 million. Postcards, but by sense and reflex modernists appear first and original artwork. Specialized shops offer them in packs of 6, 12 or 24 pieces per pack. As creators of the new fashion, the English prefer craftsmanship exhibited high rigor to the design, but do not neglect and authorship.

In the US, are lax in this respect and therefore dominate the factory produced postcards bearing the standard text. While at the dawn of this fashion moved to Boston German lithographer Louis shackles moved overseas in January 1875, is more exacting to the aesthetic appearance of the cards and text. Of note is the fact that after the terrorist attack of September 11, 2001 sharply increased interest in national symbols, offered mainly by the colors, stars and stripes of the national flag, even the images of Santa Claus. Office of the President George Bush has sent for Christmas in two million cards.

Christmas card early 20th century.
In the strongholds of Catholicism - Spain and Italy in the west, Poland to the East Gospel stories of Christmas, the gifts of the Magi, the Madonna and Child are more popular images of Santa Claus. When these stories are often reproductions of sacred paintings, the work of the great masters of the Renaissance. Catholics do not like the default congratulations printed and manuscript prefer to write the text, which show respect and respect for the addressee. In Protestant countries evangelical texts are less popular, but so does dominate sentiments and images of "bombonen" type: creatures, decorated trees, sleigh and reindeer of Santa Claus, applications, stars of cardboard, geometric friezes and solid amount of kitsch.

At first the Russian Empire postcard Christmas appeared in 1898 and is an initiative of the community "St. Eugenia ". Later, with the creation of special works for duplicating engage some of the most famous artists of the Russian avant-garde - Lev Bakst, Ivan Bilibin, Alexander Benoit, even Nicholas Roerich and others.

Christmas card from the 20th century.
It is interesting to note that the English first, and then other nations accept cards received in recognition of high public prestige. For this reason, families with preserved and maintained traditions received around Christmas greeting cards are exposed for show guests - on special tables near the fireplace or Christmas tree.



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